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Do you dream about becoming an entrepreneur? Start a mobile beauty business! Here’s what you need to know to launch one.


Do you want to start a business? Or perhaps you want to launch a career in the beauty industry? Starting a mobile beauty business allows you to do both!


There are many areas you can explore, ranging from permanent makeup tattoos to hair styling to the application of eyelash extensions.


Curious about what it will take to start your mobile beauty business? What spoke to Yara Amada – the owner of local lash business, Fancyfemme Beauty  – to find out everything you need to know to get started.


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Do you want to become a lash technician or start your own mobile beauty business? Here’s how to do it.


1. What training do you need to start a lash course?

To be able to start practising as a lash technician you need to start with a classic eyelash course. Once you’ve got this technique down, you are ready to learn to apply volume lashes.


For courses offered in South Africa, check out Flutter Institute, Lovella Lash & Brow Artistry and Dollface Lash Artistry.


2. What start-up capital should you budget for?

It will cost around R15 000 to start your lash business. This amount includes your courses, supplies and any equipment you need. Since most courses provide you with a kit, you can focus more on furniture and other essentials. These include:


  • A ring light, available at Takealot
  • Professional portable lighting, available at Lash Vegas
  • A massage bed, which can be bought second-hand from an online marketplace or new at Takealot
  • An ergonomic lash pillow, available at Lash Vegas
  • A trolley, available at Superbalist
  • A mini lashes fan, available at Lash Vegas


Take the *perfect* selfie each and every time! Click here for poses that will always show off your best side.


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3. How do you market your business and get the word out there?

Social media works really well. Make sure you have accounts on all the popular platforms, including Facebook, Instagram, Twitter and TikTok. By consistently posting compelling content – and plenty of “before and after” pics to show off your skills – you can attract an audience of lash enthusiasts. You can also advertise your services in online beauty groups. Spending a bit of money on paid advertising on social media is another way to get your business seen by the relevant audience.


Want to see content marketing done well? Give these small local beauty businesses a follow for inspiration:



Don’t forget about the power of word of mouth, either. One happy client can bring you a whole lot more!


4. What can you expect to earn as a mobile lash or beauty technician?

If you start with an average of three clients a day at a price of R500 and work six days a week, you can make R9 000 weekly. And with hard work of amazing quality and experience, your income can increase.


5. What are the keys to success when starting a mobile beauty business?

Patience is the key to being a great lash technician or beauty service provider. This, plus finding the right application technique for you and tons of practice! In the lashes game, it takes between three and six months of practice before you can call yourself an expert. Once you consider yourself one, you can get started as you don’t need any certification to launch. 


Also, when you are running a business, it’s all about the quality of the products you use, the service you provide and the satisfaction of your customers. Forget about what competitors are doing and focus on what you do and how you can continue to improve.


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Looking for a spot in Joburg to get your nails done? Click here for five that specialise in next-level nail art.

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