Most of us express ourselves through clothing. It’s a way of letting the world know who we are. And this includes me, too!
I started off just playing around because I like putting outfits together. Things started getting more serious when I saw that I got more likes on those styled posts. I made sure I was consistent and grew my Instagram following and my first collaboration came when I least expected it. Yes, it is possible!
Looking for the same success online? Here are some insider tips to get you started as a fashion influencer.
Want to learn how to become a fashion influencer and earn coin? Here are Mmaketi Langa’s top tips.
Tip #1: Just Start!
A lot of people criticise influencers when they say ‘just start’. In this era of social media, we share moments with our followers. Set up your platform and go ahead and post your pictures. Fashion has levels and categories and that’s what sets us apart. In other words, there’s enough space for everyone in the industry.
Tip #2: Find Your Niche
I believe that we’re all content creators, but we all create different content and it attracts different audiences. The best way to find your niche is to post things that interest you. Be intentional with your personal style and pick an angle and theme that come naturally and speak to who you are.
Tip #3: Deliver Quality Content
Brands like good-quality content. This can be achieved with almost any cellphone but the catch is to wipe your camera lens. Capturing the outfit well is also the most important part. Make sure that the light is great by shooting in the morning and during sunset – I get the *best* pics at these times of the day!
Blazers are a wardrobe must-have. Click here four 4 chic ways to style them.
Tip #4: Be Consistent
The secret to increasing the number of followers you get is being consistent with posting quality content. This helps with organically growing your following. With more followers and engagement, on your platform, you can then collab with brands, monetise your posts and start earning money as a fashion influencer.
Tip #5: Grow a Community
Girls, hear this: it’s not about the number! You can have millions of followers but if there is zero engagement it tells brands one thing: their not real. It’s more important to a smaller but fully-engaged audience that trusts you and your recommendations. They are more likely to convert to sales, which is what brands want.
Tip #6: Approach Brands
It might seem daunting, but it could open doors for you. Some brands don’t know who you are until you approached them! They don’t always respond, and even when they do it’s not always good news. Prepare yourself for this and keep trying – your dream collab might be right around the corner!