Soft-Glam Makeup Is THE 2023 Makeup Trend You Need To Get Behind

One of the most exciting beauty trends for 2023 is soft-glam makeup. Here’s how to get the look and the products you need to achieve it.

There is a time and a place for a full, glam face beat. Special occasions that require you to dress up in your finest threads and the highest heels pair best with this type of look. But one of the beauty trends that is set to blow up in 2023 is soft-glam makeup.

What does soft-glam makeup entail, exactly? It isn’t a full glam face beat nor a no-makeup makeup look. Instead, it sits in the middle, switching harsh contours for softly blended edges. The desired effect is something like a flattering filter and will make you look naturally flawless.

Want to sport the soft-glam makeup trend in 2023? Here’s what you need and how to get the look.

Soft-Glam Makeup Is THE 2023 Makeup Trend You Need To Get Behind

Step #1: Prep Your Skin

Before you start applying your makeup, use a primer or moisturiser that will add hydration to your skin as well as a soft shimmer. This will make your complexion brighter and ensure a radiant finish.

We recommend The Body Shop Instaglow Peachy Glow, R285 at Clicks

Step #2: Apply Lightweight Coverage

When it comes to your foundation, don’t reach for the matte full-coverage formula! Instead, look for one that offers a dewy or velvet finish and build your coverage up slowly so it doesn’t look cakey.

We recommend Revlon PhotoReady Candid Foundation, R170 at Foschini

Step #3: Set With Powder

Once you are happy with your foundation, set it in place using a translucent powder. A clear one works best for soft-glam looks because adding more colour to your skin can make the layers of product too thick.

We recommend Yardley Translucent Loose Powder, R185 at Takealot

Step #4: Accentuate Your Eyes

Many makeup artists don’t use eyeliner for this trend. Instead, they suggest creating a versatile smokey eye using a neutral eyeshadow shade, ensuring to blend the edges so they are soft. Finish with layers of mascara.

We recommend Maybelline Volum' Express The Colossal Mascara, R100 at Dis-Chem

Looking for the perfect nude shade of lipstick? Click here for our recommendations that could rival Velvet Teddy!

Step #5: Opt for Natural Brows

For a full-glam look, you can do a dramatic set of Instagram brows. But for a soft-glam beat, natural fluffy brows are best. Use a clear brow gel to tame and set them in place, filling in gaps with a pencil if necessary.

We recommend Essence Lash & Brow Gel, R58 at Foschini

Step #6: Sculpt With Blush

When applying your blush, start at your hairline and end on the apples of your cheeks. This will give you a more natural-looking flush and will also provide a lifting and sculpting effect in the absence of contouring.

We recommend Wet n Wild Color Icon Blush, R85 at Clicks

Step 7: Colour Your Lips

A soft-glam beauty look doesn’t call for a bold, matte lip and heavy liner. Blur the edges of your lipliner out to soften and diffuse them and pick a lip product, such as a sheer lipstick or tinted balm, that’s easy to touch up on the go.